Golden Links: Scaling SolitaireBliss's
Organic Traffic to 6 Million
Monthly Visits
Stats
From 211,344 to 6 Million Monthly Visits
Client
SolitaireBliss.com
Industry
Online Gaming
Duration
March 2022 Until Today
In early 2022, SolitaireBliss.com approached us, frustrated by a persistent traffic plateau. Despite their early success, growth had stagnated at around 100,000-200,000 monthly users from 2020-2022, with no clear path to break through and establish consistent traction.
In March 2022, we set a goal to drive targeted traffic and build SolitaireBliss.com’s authority with a high-impact backlink strategy. We focused on acquiring high-quality, golden links that would amplify their visibility in search, drive organic traffic, and cement their place as a leader in the solitaire niche.
About Solitairebliss.com
SolitaireBliss.com is a comprehensive online platform for solitaire games, a popular sector with millions of competing platforms.
Since its founding in 2017, it offered an intuitive, user-friendly experience for both casual and seasoned players.
Yet, despite five years in the industry, the site had struggled to overcome traffic stagnation and build stable growth.
The Golden Link Strategy: Driving Explosive Growth By 3,533.61%
Our approach focused on carefully selecting Golden Links, applying the following criteria to each link:
- Sites with over 1,000 monthly visitors ensure exposure and legitimacy, critical for authoritative link-building.
- We targeted pages already ranking for keywords relevant to Spades.co’s market.
- Each link needed to come from a page receiving at least 3 organic visits per month.
- We only acquired links from sites with a DR of 20 or higher, filtering out low-authority sites.
Strategic Link-Building Execution
When we began working together, SolitaireBliss.com had a starting traffic of 202,957 monthly users. In March 2022, we initiated a strategy to build 15 high-quality backlinks each month within a $5,000 budget.
Each link was tailored to fit seamlessly within SolitaireBliss.com’s content and support their top target keywords.
The impact was immediate. By the end of July, SolitaireBliss.com’s traffic had more than doubled, reaching 463,379 users.
The Golden Links had unlocked a new level of visibility, propelling the site from a stagnant position to one of rapid growth.
The Breakthrough to 1 Million Users
In November 2022, SolitaireBliss.com achieved a significant milestone, reaching 1 million monthly users.
This was the start of a major upswing as our high-quality links began to show even more influence. Traffic growth spiked dramatically in 2023, skyrocketing from 2 million to over 5.4 million users within a single day.
From there, the site continued its upward trajectory, stabilizing at over 6.8 million monthly users by October 2023.
Anchor Text Strategy
A crucial element of our approach was a carefully crafted anchor text strategy, optimized to enhance SolitaireBliss.com’s keyword rankings.
We blended branded, exact-match, and long-tail anchors to maintain a natural profile while maximizing relevancy.
Each anchor text followed a rigorous selection process, designed to withstand Google’s algorithm updates by being:
- Relevant (they’re related to Spades)
- Credible (come from authentic websites, not link farms)
- Use natural anchor text (the text fits within the content where it appears)
- Dofollow (“follow” links allow search engines to follow the link, discover your content, and transfer link equity)
Navigating Algorithm Changes
A major shift happened from a Google Core Update released on June 20th that transformed link-building for everyone in the SEO landscape.
This led to a traffic drop for nearly every site, even those maintaining high Domain Rating (DR) links.
However, SolitaireBliss.com was undeterred, even increasing traffic during periods of volatility, thanks to our resilient golden link strategy.
The Results
In under two years, SolitaireBliss.com went from a plateau to a powerful leader in its niche, seeing exponential growth with a peak of over 6.8 million users per month.
This achievement required only 612 Golden Links throughout this time—proof of the high quality and precision of each backlink.
Key Performance Highlights:
- Organic Traffic Growth: 202,122 to 6.8 million monthly visitors, establishing a new baseline.
- Domain Authority Enhancement: Links from DR 20+ sites strengthened the platform’s authority, building lasting credibility.
- Improved Keyword Rankings: Targeted anchor text improved rankings across relevant solitaire-related keywords.
- Increased Visibility in Competitive Niche: SolitaireBliss.com’s presence became prominent in gaming, thanks to authoritative links from high-traffic sites.
Insights and Takeaways
This case study shows the power of high-quality, relevance-focused link-building in a competitive market.
With a carefully executed Golden Link strategy, SolitaireBliss.com achieved record-breaking traffic, authority, and search visibility without additional SEO tactics.
This approach is a testament to the effectiveness of quality over quantity in building sustainable SEO success.
